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Your business deserves
a finance team.
Not just an accountant.

LF Advisory delivers the services and insight of an in-house finance team — without the full-time overhead.

Why this matters
Most accounting firms added advisory services as an afterthought to their tax practice. We were designed from the ground up to serve one specific type of client — growing businesses that need real financial insight, wherever they are.
Timely, accurate and useful reporting — delivered within days of month-end, not months later.
Built for small and medium businesses — typically under $50M revenue — that want the insight of a finance team without the full-time hire.
Built from scratch around your business — not adapted from a template. We grow with you, and the measure of a good engagement is whether you keep making better decisions.
The Problem

Three options.
None of them quite right.

Small and medium businesses have traditionally had three paths for managing their finances. Each has real advantages — but every one falls short in a critical way.

Do It Yourself
Affordable. Keeps the founder close to the numbers.
Time-consuming — a major opportunity cost for your skills elsewhere.
Not scalable. The more you grow, the less time you have.
Without deep accounting knowledge, it’s hard to extract real insight from the data.
Bookkeeper
Relatively affordable. Frees the founder to focus on the business.
Allocates transactions correctly — but rarely tells you what it means.
Reporting is limited for anything beyond a very simple business.
CFO Advisory
Strong technical capability. Available for ad-hoc analysis.
Can reach $500/hr — making a deep engagement with your business nearly impossible to justify.
Bookkeeping usually excluded, adding more cost or leaving it on the founder.
LF Advisory
We combine the affordability of a bookkeeper, the insight of a CFO, and the hands-on engagement of a genuine finance team — purpose-built for businesses that have outgrown basic bookkeeping but can’t yet justify a full-time hire.
Who We Serve

Built for small and medium businesses.

Stage 01
Micro Business
Simple, stable, self-contained

No payroll, low transaction volume, no real complexity. These businesses run simply by design — and there’s nothing wrong with that. But the reporting needs are modest, and basic bookkeeping and an annual tax return is usually all that’s required.

Our Sweet Spot
Small & Growing Business
Early revenue to ~$2M

Transaction volume is climbing and the owner can no longer keep it all in their head. This is where clean books, quarterly reporting and solid compliance start to matter. We support businesses at this stage to build the financial foundations they’ll need as they grow — and help them get there faster.

LF Advisory
Our Sweet Spot
Established & Scaling
~$2M to $50M revenue — small to medium

The decisions are getting bigger and the cost of poor information is real. Monthly reporting, working capital tracking, forecasting and genuine advisory conversations — this is where we add the most significant value. The numbers have to be right, timely and genuinely useful. This is our domain.

LF Advisory
Stage 04
Large Business
$50M+ revenue

At this scale, a dedicated in-house finance team is usually the right answer — and we’ll be the first to say so. One of the outcomes we’re genuinely proud of is seeing a client grow to the point where they’re ready to build their own team. That’s not a loss for us. That’s the job done.

Our Standard

Three requirements. All of them non-negotiable.

Financial information only adds value when it meets three requirements at once: it must be timely, accurate, and useful. Most reporting fails on at least one. A tax accountant working in September is using data up to 15 months old. A bookkeeper may keep the ledger clean but produce reports that don’t reflect how the business actually makes money. At the scale of a $5M or $30M business, that gap compounds quickly.

Two out of three isn’t good enough. If the information reaching you doesn’t satisfy all three, it won’t support confident decision-making — no matter how well-intentioned the advice behind it.
Accurate
Timely
Useful
Where actionable
data is produced
In practice, here’s what each one means
01
Timely

A monthly report delivered within days of month-end is a live picture of your business. The same report three months later is a history lesson. We commit to presenting your results within days of close, every month.

“Your tax accountant lodging in October is working from data that’s up to 15 months old. By then, the decisions that mattered have already been made.”
02
Accurate

Inaccurate figures don’t just produce wrong answers — they erode confidence until founders stop relying on their reports altogether. Every figure we produce is reviewed to CA standard, so you can act without hesitation.

“When you trust the numbers, you stop second-guessing them and start using them. That shift alone changes how a business is run.”
03
Useful

Timely and accurate reporting built on the wrong chart of accounts is still useless. Your P&L needs to reflect how your business actually makes money — its real cost drivers, margins by segment, revenue streams. We build it from scratch, so the numbers speak your language.

“A report that answers the questions you don’t know to ask is worth more than a perfectly formatted document that tells you nothing useful.”
What this looks like in practice

A real scenario: your tax accountant says it was a great year. So why don’t you have any cash?

The experience without us
A large tax bill arrives. Your accountant confirms a profitable year — based on numbers that are already 10 months old.
You can’t reconcile the profit with your bank balance. Stock, slow debtors, unreleased retentions — all buried in a generic balance sheet, invisible.
You manage the squeeze on instinct — delaying payments, drawing on the overdraft. The problem isn’t the business. It’s that you can’t see it.
The experience with LF Advisory
Every month, within days of close, your report includes a working capital breakdown. Debtors, stock, WIP, retentions — each tracked and compared month-on-month so movements are immediately visible.
Three months before the tax bill, we can see the cash conversion problem building. Debtor days stretching, a $180K retention unmoved, stock growing without revenue to match — we flag it, you act.
By year-end, the profit and the cash are aligned. The tax bill isn’t a surprise — you provisioned for it in July. Any margin erosion was caught and corrected months ago.
What’s Included

Everything a finance team provides.

How we engage

The advisory layer is where the real value lives.
But we can start wherever you are.

Most of the work in any engagement goes into getting the numbers right. Once that foundation is in place, adding the advisory layer on top takes relatively little more — but the value it delivers is disproportionately large. If we’re already in your file, it makes sense to get both.

01
Bookkeeping Only

We handle all data entry, reconciliation and compliance from end to end. You hand us access to your accounts and we take it from there — coded, reviewed to CA standard, and lodged on time.

BAS & IAS lodgements
CA-reviewed bookkeeping
File management
02
Advisory Only

For businesses where an accounts or admin person is handling the day-to-day data entry and you’re confident the numbers are clean — but you want a CA-qualified layer on top for reporting, analysis and strategy.

Chart of accounts design
Reporting pack build & review
Forecasting & advisory
Ad-hoc management accounting
03
Full Service

Bookkeeping, compliance and the full advisory layer. We build your chart of accounts, produce your monthly reporting pack, track working capital, and meet with you regularly to discuss what the numbers mean and what to do about it.

Everything in Bookkeeping
Tailored monthly reporting
Working capital tracking
Forecasting & variance analysis
Monthly advisory meetings
The difference between a bookkeeper and a management accountant isn’t just qualifications — it’s what happens after the numbers are recorded. Anyone can tell you what happened. We tell you what it means, why it matters, and what to do next.
How It Works

A process designed to keep improving.

We don’t arrive with a cookie-cutter solution. Our four-stage process is designed to first deeply understand your business, then build the tools to serve it permanently.

01
Onboarding

Two months of deep work — understanding your business, cleaning up the file, and building the foundation.

02
Chart of Accounts & Reporting

A chart of accounts and reporting pack built around how your business actually works.

03
Build & Implement Forecasting

After a full year together, we build a forecast and benchmark monthly performance against it.

04
Refine, Improve, Automate

Always looking for improvements, automation opportunities, and ways to add more value.

Chartered Accountants Australia + New Zealand Xero Advisor Certified Registered BAS Agent — Tax Practitioners Board
Get Started

Let’s have a free, no-obligation conversation.

We’ll meet with you — at no cost — to understand your business and show you what better financial reporting looks like in practice. No hard sell, no obligation — just a genuine conversation about whether we’re the right fit.

Call Liam directly
0479 078 284
Send an email
[email protected]
Book a time — calendar invite sent automatically
We collaborate with your existing tax accountant — we don’t replace them. We handle management reporting, bookkeeping, and activity statements so your tax accountant can focus on tax strategy and add maximum value at year-end.