I started LF Advisory because I saw a gap I didn’t think was fair. The financial insight available to the CEO of a well-run commercial company and what most small business owners actually receive are worlds apart. I’ve devoted my time since discovering this to closing that gap.
LF Advisory exists to close that gap — bringing the same quality of reporting, analysis and financial partnership to growing businesses that can’t justify a full-time in-house finance team.
The path to LF Advisory.
My career began at a large Brisbane accounting firm. I valued the breadth of exposure — you see a lot of different businesses across a lot of different industries in a big firm, and I learned a great deal from that. But over time I found myself wanting more than what that environment could offer. I wanted to get closer to clients, understand their businesses in real depth, and actually help them make better decisions — not just report on the ones they’d already made. I knew that to do that properly, I’d need to find a different way of working.
The move into a commercial finance role changed my perspective entirely. I joined a manufacturing business with international operations — complex enough to be genuinely interesting, but not so large that I lost touch with how it actually worked. I was across management accounting, reporting, forecasting and the day-to-day financial decisions of the business. I was part of the team. I saw what a well-functioning finance function looks like from the inside — and the quality of decisions it enables.
What struck me most was the contrast between what I was seeing inside that business and what I’d observed throughout my time in public practice. The owners I’d worked with — running real businesses, taking real risks, making consequential decisions every day — were largely flying blind by comparison. Their advisors were well-meaning, but the reporting and advisory work had been bolted onto a tax-first model that was never designed to deliver it properly. The insight gap wasn’t a resource problem. It was a structural one.
That realisation is what led me to build LF Advisory. Not adapt someone else’s model — build one from scratch, starting with the question: what actually creates value for a business owner? The answer I kept coming back to was the same thing I’d seen work inside a well-run commercial business: timely, accurate reporting built around how the business actually operates, combined with someone who understands what the numbers mean and can help you act on them. That’s what LF Advisory delivers — without the full-time cost of bringing it in-house.
We work across many industries.
The fundamentals of good financial reporting don’t change across industries — but how you apply them does, and that’s where experience matters. We currently work with businesses in construction, manufacturing, property development, professional services, real estate, retail and importing. If your industry isn’t on that list, don’t let it put you off. The principles translate, and we’d rather have a conversation and find out than assume we can’t help.
Ready to have a real conversation about your numbers?
No hard sell. Just a genuine discussion about whether we’re the right fit.
LF Advisory provides BAS agent services and is a registered BAS agent (No. 26230885). LF Advisory does not provide tax agent services. For income tax advice and lodgement, we work alongside your existing tax accountant.